Addictive Potential Of Social Media, Explained - Scope

Oct 29, 2021  · These apps can cause the release of large amounts of dopamine into our brains' reward pathway all at once, just like heroin, or meth, or alcohol. They do that by amplifying the feel-good properties that attract humans to each other in the first place. Then there's novelty. Dopamine is triggered by our brain's search-and-explore functions

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