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Mobile Marketing News | Mobile Marketer

Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and advertising. We cover mobile marketing trends, search, AR/VR, mobile-driven tech and platforms, messaging and more. Mobile Marketer is a leading industry publication operated by Industry Dive.

Posted: Friday Nov 20, 2020

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Mobile Marketing News | Mobile Marketer

Posted: (4 days ago) Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and advertising. We cover mobile marketing trends, search, AR/VR, mobile-driven tech and platforms, messaging and more. Mobile Marketer is a leading industry publication operated by Industry Dive.

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Target specific audience for app success: report | Mobile ...

Posted: (21 days ago) Within the app market, leisure apps saw the most action over Christmas with games and social apps being downloaded on Christmas at twice the rate they were on a typical December day. Media and lifestyle apps also saw a lot of growth over Christmas.

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Nike offers workout app for free as COVID-19 keeps people ...

Posted: (1 days ago) Nike is among the brands that are offering free workout content to help health-minded consumers to maintain their exercise routines. Women's lifestyle site Popsugar last week announced it would release a workout app earlier than planned while also making its "Active by Popsugar" website free to use. Peloton, the maker of exercise equipment, this week started offering a 90-day trial of its ...

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Demographic targeting: How different generations use ...

Posted: (6 days ago) In the U.S., 52% of Baby Boomers said they use retail apps to collect more information about a product or service, whereas 40% have used a retail app to buy a product or a service. Baby Boomers in the U.S. are among the smallest group to use mobile payment solutions, where only 14% use apps like Apple Pay or Google Pay.

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4 main technologies underlying mobile commerce apps ...

Posted: (7 days ago) STK allows these apps to request and receive information from SIM, give commands to the mobile device, ask for input from the user and communicate with external applications. A few services use STK for mobile banking and other kinds of apps with simple interfaces and a low level of functionality.

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Why in-app advertising is a must for marketers | Mobile ...

Posted: (4 days ago) Many apps also feature interactive ads that advertisers can choose to display at certain key points during the in-app experience, ensuring a smooth transition for current users of the app. Beyond that, when advertisers market within apps, they have a very specific view of their audience.

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Ad-supported apps better monetization model than paid ...

Posted: (4 days ago) Mr. Foster had developed paid apps for the Windows Mobile 6x platform, but since there are a huge number of free apps in the new marketplace for Windows Phone 7, he made the switch to ad-supported apps. His free, ad-supported apps include 3 Card Monte, Balloon Shooter, Rocket 21, Silly Soundboard and Tile Rush.

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Why concierge apps are way of the future in hospitality ...

Posted: (2 months ago) Beyond apps, iBeacons, notifications are pure unadulterated two-way communication.? Third-party versus branded While some hotel brands may have the necessary technological team and infrastructure to develop their own concierge solutions, most would be better-suited to using a third-party vendor for the job.

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10 reasons why mobile advertising is more effective than ...

Posted: (6 days ago) Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was recently carried out in association with a leading wireless carrier in the Czech Republic. The research ...

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The problem with mobile games and ads | Mobile Marketer

Posted: (7 days ago) With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health. In reality, the big revenues are generated by just a small handful of juggernaut publishers such ...

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