Emarketer.com Apps

Data And Research On Digital For Business Professionals

Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced data.

Posted: Sunday Nov 22, 2020

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App Monetization Trends 2020 - Insider Intelligence Trends ...

Posted: (5 days ago) The loss of data tracking across apps in iOS 14 will likely lower cost per thousand (CPM) pricing and make personalized advertising much more difficult. This in turn will make first-party data and immersive ad units more valuable.

 Advertising  IOS Apps Detail

Mobile Apps - Reports, Statistics & Marketing Trends ...

Posted: (4 days ago) Mobile Banking/Finance Apps Used by UK Internet Users, May 2019 ... Chart. Mobile Banking/Finance Apps Used by Internet Users in Spain, May ...

 Finance Apps Detail

Data and Research on Digital for Business Professionals ...

Posted: (2 days ago) Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced data.

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US Time Spent with Mobile 2019 - eMarketer Trends ...

Posted: (4 days ago) How much mobile time is spent in apps? About 90% of smartphone time is in apps. That said, the distinction between the web and apps is fading as web experiences emulate apps. Nonetheless, the long-term trend is toward app-like experiences, whether native or based on advanced HTML. What type of content are people consuming in apps?

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Usage of Food Delivery Apps Like Grubhub, DoorDash ...

Posted: (1 days ago) Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.

 Popular Apps Detail

US Adults Are Spending More Time on Mobile Than They Do ...

Posted: (6 days ago) Within apps, people spent the most time listening to digital audio, followed by social network activity. “Digital audio apps continue to add minutes because people are streaming more music on their phones, and podcasts have taken off in popularity in the past few years,” Wurmser said.

 Popular  Music Apps Detail

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time ...

Posted: (4 days ago) The ecommerce powerhouse was the only retailer to make the top 10 apps in the US, trailing Facebook and Facebook Messenger. Last year, Amazon's mobile web audience was larger than its app audience, a 2018 Comscore study found. It averaged roughly 152 million unique users per month on mobile web, compared with approximately 112 million unique ...

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The Cost of Acquiring a Mobile App User - eMarketer

Posted: (4 days ago) That’s significantly higher than the cost of getting someone to install an app, at $4.12, as well as getting a first-time user to create an account via an app, at an average cost of $8.21.

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How Users in the UK Engage with Mobile Apps - eMarketer

Posted: (5 days ago) Mobile’s influence in UK consumers’ media day is more pronounced than ever, as explored in a new eMarketer report, “UK Mobile App Market: Apps Dominate Mobile Usage, but Attention and Retention Aren't Givens.” eMarketer estimates that UK adults spent an average of 2 hours 24 minutes per day with nonvoice mobile activities in 2015, a tally topped only by time spent with traditional TV.

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Majority of Baby Boomers Now Own Smartphones - eMarketer

Posted: (4 days ago) Smartphone ownership among baby boomers continues to grow, but boomers are still much less likely than millennials and Gen Xers to own such a device. eMarketer forecasts that only 60.7% of baby boomers—adults born between 1946 and 1964—will own a smartphone this year, while 83.0% of Gen Xers and 90.0% of millennials will do so.

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