The State Of Mobile App Market: Trends & Predictions For

Apr 29, 2021  · Interestingly, collaborations span categories – there’s everything from gaming to food apps. That means influencer campaigns are effective for all mobile app genres. Final Thoughts on the State of Mobile App Market in 2021. As our state of mobile app market article has shown, mobile is where the majority of attention is.

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Here's Why Your App Needs Mobile App Analytics | Udonis

Posted: (52 years ago) Mar 10, 2021  · According to Statista, only 3.3% of apps in the Google Play store are paid. In the Apple App store, the percentage is a bit higher, 7.1%. This is still pretty low, as paid apps are losing popularity over the last couple of years. With the rise of the freemium economy, mobile apps have outgrown the one-price structure.

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How to Get Your Game Featured in the App Store | Udonis

Posted: (52 years ago) Feb 26, 2021  · If you look at apps and games that are featured in the App Store, all have high ratings. For mobile games, it’s a rating of 4.4 or above. Granted, that’s very high, but Apple is adamant about featuring only the best mobile games out there. What you can do to get higher rankings is to ask users to rate and review your game. Another technique ...

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Smart advertising | Udonis

Posted: (52 years ago) Jul 26, 2021  · Editor’s Picks Enjoy a collection of our best, hand-picked digital marketing content. As an authority in the marketing industry, Udonis provides resources and tips for everyone interested. Top 15 mobile ad networks to acquire game players March 1, 2019 Top 15 mobile ad networks to acquire game players March 1, 2019 Top 15 mobile ad

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eCPMs Revealed! +Top Monetization Networks for Apps ...

Posted: (52 years ago) Rewarded Video It’s no surprise to see the United States as the country with the highest eCPMs on both iOS and Android. For rewarded video on iOS, it’s $16.33 and for Android, it’s $10.16. However, as we go down on the list, the ranking for iOS and Android is slightly different. Top 5 eCPM countries for iOSare the United State… Interstitial Ads If we look at eCPMs for interstitial ads, the US is also number one for both iOS and Android. Five countries with the highest eCPMsfor interstitials on iOS are the US ($9.62), Japan ($7.15), Australia ($5.51), China ($5.34), and Canada ($5.21). The top 5 countries for Android are the US ($6.38), Austral… Banner Ads As you might expect, global eCPMs for banner ads are significantly lower than for rewarded video and interstitial ads. For banner ads on iOS, the top five eCPM countriesare the United States ($0.46), Australia ($0.45), Japan ($0.43), China ($0.40), and Switzerland ($0.37). For banner ads on Android, th…

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Top Mobile Games and Apps of 2020 by Downloads | Udonis

Posted: (52 years ago) Jan 13, 2020  · Top Mobile Games and Apps by Downloads. If we look at top mobile apps by downloads, TikTok was number one in 2020, followed by Facebook, and …

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Top 11 Mobile App Analytics Platforms (Pricing Included ...

Posted: (52 years ago) Apr 22, 2021  · In the two of the leading app stores, there are more than 5 million apps, and it is becoming increasingly important to track the habits of the users and their behavior. Mobile app analytics collect and present the data with insight into all the platforms. They help us achieve our goals. Today, there are more attributed installs than ever.

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App Revenue: How Are You Sabotaging It? | Udonis

Posted: (52 years ago) Mar 11, 2021  · App Event Tracking for mobile apps. If you’re tracking all the important events in your app with the mobile app analytics platform, you’ll have a better understanding of your users.. Choosing the wrong ad network. Ad networks are deciding which ads are going to be served to your users.

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Complete Guide to App Store Optimization | Udonis

Posted: (52 years ago) Mar 14, 2019  · App Indexing lets Google index apps just like websites, so the links from your app will appear in search results. Your users will much find what they were searching for more easily. According to a Firebase case study , AliExpress has seen an average 80-90% increase in search impressions and 30-40% increase in clicks for eligible searches.

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Mobile App Data Companies - Top 14 To Watch in 2021 | Udonis

Posted: (52 years ago) Feb 25, 2021  · With over 13 million apps and 3.5 million companies in their database, it allows you to acquire important information about your competitors and use it to your advantage. This tool enables you to search and sort apps based on the platform, SDK’s, price, rating, downloads, company size, in-app purchases, and many more.

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How to Get Your Game Featured on Google Play | Udonis

Posted: (52 years ago) Jan 17, 2020  · The same rule applies to non-gaming apps. When a new app appears or gets updated it can get featured in: New apps/games published in the last 30 days; Recently updated apps/games (in the last 30 days) New. Most popular free games and apps in the last thirty days; Most popular paid games and apps in the last thirty days; Top Games Selected by ...

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Top 15 Mobile Game Ad Networks to Acquire Players | Udonis

Posted: (52 years ago) May 06, 2021  · For non-gaming apps, check out our article on top ad networks to acquire app users. Data source: the most recent AppsFlyer Performance Index for H2 2020, (580 media sources, 29 billion installs, and over 16,000 apps analyzed).

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Global App Market Ad Spend Prediction for 2022 | Udonis

Posted: (52 years ago) Sep 22, 2020  · Gaming apps are currently the most popular app category in both Google Play and Apple Store, followed by education and business apps. Mobile games made about 40% of the total app installs in 2019 (Appsflyer) and are still experiencing significant growth.

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Top 11 Mobile Ad Mediation Platforms For Mobile Apps ...

Posted: (52 years ago) Apr 01, 2021  · An ad network connects publishers and advertisers. The advertisers are looking for ad slots in different apps, while app publishers want to monetize their apps by showing ads. So an ad network is basically the middleman between demand sources …

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How to Get Your App Reviewed? | Udonis

Posted: (52 years ago) Apr 20, 2021  · Not all apps share the success of Apex Legends which had 2,4 million players in the first 24 hours of the initial release. That’s why marketing is as important as developing a great product. So, one method for acquiring new users is getting your app reviewed by a …

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App Monetization Strategies for 2021: How to Make a Profit ...

Posted: (52 years ago) Apr 26, 2019  · Apps like news feed, newspaper apps, or streaming services usually offer subscription-based plans. For the most part, the subscription model works in favor of retaining app users for a long period of time. Apple was the first to acknowledge this by developing a special approach for subscription apps, providing them with a generous revenue share.

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Google UAC (Universal App Campaigns) Optimization Tips ...

Posted: (52 years ago) Mar 24, 2021  · A laptop and internet connection will do the job. With Google UAC, you can promote your apps on the largest Google properties, including Google Search, Google Play, YouTube, AdMob, Gmail, and the Google Display Network. According to Statista, there will be 15.96 billion smartphones in the world by the end of 2022.

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How To Do Mobile App Personalization That Drives ...

Posted: (52 years ago) Mar 22, 2021  · Only 28% of all apps are personalized, according to Evergage. In a crowded market, that’s a great way to gain an advantage over your competitors and improve app retention. In research done by Evergage, 84% of businesses report that customer experience is …

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In-App Purchases Guide for Mobile Game Monetization | Udonis

Posted: (52 years ago) Nov 05, 2020  · According to Business of Apps, 79% of gaming apps currently monetize via in-app purchases, while 50% of non-gaming apps do the same. The popularity of in-app purchasing is on a constant rise. In 2019, in-app purchase revenue in the app stores reached $120 billion. This has increased by 200% since 2016!

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Top 12 Mobile Push Notification Providers for Boosting App ...

Posted: (52 years ago) Mar 11, 2021  · News and information apps are in second place (45%), shopping and retails apps are third (25%), gaming apps are in fourth place (19%). (VWO Engage) 38% of users like to receive push notifications in the morning, 15% while commuting to work, 21% at work, 36% in …

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App Marketing - Five Most Common Mistakes | Udonis

Posted: (52 years ago) Mar 11, 2021  · Apps like news feed, newspaper apps, or streaming services usually offer subscription-based plans. However, this monetization model is not reserved for these types of apps only. It is getting more and more traction in mobile gaming, especially in mid-core games. Often the case is, the longer you subscribe, the less you’ll pay (per month).

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How to Promote Your Mobile Game in 9 Simple Steps | Udonis

Posted: (52 years ago) Feb 16, 2021  · Another way to cross-promote is to advertise in other mobile games and apps. As you might know, in-app advertising is a very popular monetization method where developers show ads in their app or game and earn ad revenue. Those ads can be ads for your mobile game. It’s particularly effective to have ads for your game appear in similar games.

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App Monetization Platform: How to Choose the Right One ...

Posted: (52 years ago) Mar 22, 2021  · Mobile apps are developed for different reasons. Mobile apps can be a marketing channel, an extension of a platform or a service, a way to acquire new users, or keep the loyal ones engaged and satisfied. If you’re still reading this article, I’m assuming that your goal is …

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Top 17 Video Ad Tools and Resources for Mobile Apps ...

Posted: (52 years ago) When choosing a video editing software, there are a couple of things you should base your choice on. Consider: 1. your knowledge and skill level 2. the type of video you want to create (basic gameplay, or advanced videos) 3. your budget limit With this in mind, let’s start exploring the features of some of the most popular video ad tools for editing. To give you an even better overview, we’ve included not only their features but also their pricing.

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Mobile App Retention: Cold Truth Behind Customer Loyalty ...

Posted: (52 years ago) Mar 10, 2021  · Let’s take a look at retention rates for different types of apps. According to Statista, comics, news, and shopping apps have the best day 1 retention. Mobile gaming is close behind, differentiating from genre to genre. Wondering which apps have the best day 30 retention? Apparently, finance and news apps, with about 13% retention rates.

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User Retention: Why it's Important to Track it? | Udonis

Posted: (52 years ago) User retentionis one of the most important metrics any app or game publishershould track even before the release. This metric basically tells you how many users returned to your app or game in the given time period. User retention is also important for your user acquisitionstrategy. Because as you get new users, some of the old ones will just stop playing the game. Essentially, user acquisitionnever stops since there will always be users who downloaded your app and never started using it, some stop using it afte…

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Facebook Ads Integration Into Android and iOS Apps | Udonis

Posted: (52 years ago) Jul 30, 2020  · Since 2018 until today, Udonis Inc. served over 17 billion ads & acquired over 75 million users for mobile apps & games. We’re recognized as a leading mobile marketing consulting agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless?

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Top Mobile App Conferences in 2021/2022 (Updated Dates ...

Posted: (52 years ago) Nov 04, 2019  · Topics: mobile apps, mobile games, adtech. Price: / Website: Israel Mobile Summit. Who should attend: mobile app developers and marketers, especially those interested in the region. App Growth Summit São Paulo 2021. After the first São Paulo event sold out, it was evident it would be back for at least another year.

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The Ultimate Guide for Marketing Card Games in 2021 | Udonis

Posted: (52 years ago) Apr 16, 2021  · Since 2018 until today, Udonis Inc. has acquired over 150 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out! 5 2 votes.

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Top 15 Mobile Ad Networks to Acquire App Users in 2021 ...

Posted: (52 years ago) May 14, 2021  · 3. Apple Search Ads. With Apple Search Ads, apps become visible at the top of the App Store search results.This allows your app to appear in front of other apps with more effective ASO. There are two types of Apple Search Ads: Basic and Advanced.Choose between them based on your needs, expertise level, budget, and resources.

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Top 12 ASO Tools for Improving App Store Ranking [Pricing ...

Posted: (52 years ago) Mar 31, 2021  · Most users search for apps and games on Google Play or Apple’s App Store. That makes it a great place to get discovered. However, there are hundreds of new apps being released every day and it’s really hard to get noticed in that sea of apps. This is where app store optimization comes in. If done right, it can improve the visibility of your ...

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10 Benefits of Mobile Marketing: A Detailed Guide | Udonis

Posted: (52 years ago) Mar 01, 2021  · Mobile Apps. According to App Annie, 92% of Android mobile time is spent in some kind of app. This is another huge marketing opportunity. One option is to display ads in mobile apps. But you can also create your own app. It can make shopping more convenient, engage customers, and boost brand awareness. SMS Marketing

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The Importance of App Indexing: Should You Implement it ...

Posted: (52 years ago) Mar 15, 2021  · Obviously, app indexing helps you bring new prospects to your app store page. However, it can also boost your retention rates, reminding your users to come back to the app. Since 1 in 4 apps are already discovered through search, application indexing is a relatively simple and free method for acquiring new users.

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Top 9 Mobile Intelligence Providers in 2021 [Pricing ...

Posted: (52 years ago) Apr 22, 2021  · With over 6 million apps in their database, 42 Matter’ App Intelligence product is among the best ones around. Its comprehensive app database allows you to search for apps and filter them by a developer, category, web domain, price, in-app purchases, language, countries, SDK integrations, etc.

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Top 13 Consent Management Tools for Mobile Apps and Games ...

Posted: (52 years ago) Feb 18, 2021  · Besides mobile apps, it also supports websites, smart TVs, and even video games. Didomi is a part of IAB’s advertising standard TCF 2.0 and is compliant with GDPR and CPPA. By integrating the tool into your app, you can gather consent whenever you …

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Stickiness in Mobile Games: Key Insights & 9 Tips to ...

Posted: (52 years ago) Feb 18, 2021  · According to Localytics, apps that did this noticed an increase in retention from 61% to 74% in a 28-day period. 5. Offers, Freebies, Giveaways. If your game is based on in-app purchases, handing out free stuff is a great way of making users re-engage with your game.

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ARPU and ARPDAU: How To Calculate And Increase? | Udonis

Posted: (52 years ago) Feb 16, 2021  · That term is used to describe a tiny group (around 2%) of users that drives the most revenue for mobile apps and game publishers. For this group of users, you might want to consider introducing a subscription model. In this case, the key is finding out which features should be offered in exchange for a monthly fee.

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Everything Game Publishers Need to Know About In-App Ads

Posted: (52 years ago) Nov 12, 2020  · In-app advertising is a monetization model that drives revenue for millions of free-to-play mobile games and other apps. In-app ads are displayed within a mobile game and are served through a mobile ad network. Simply put, while players enjoy a free gameplay experience, developers earn money from displaying ads.

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Target Audience: Determine it for a Successful Strategy ...

Posted: (52 years ago) Mar 02, 2021  · The Importance of Defining Target Audiences for Mobile Apps. Target audience is not only an advertising term. If you’re creating a mobile app, its target audience is an integral part of its development, design, and monetization process. First, your app is here to solve this audiences’ problems or simply entertain them.

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Apple Search Ads - A Complete Guide For 2021 | Udonis

Posted: (52 years ago) Mar 17, 2021  · Apple Search Ads got especially good results in non-gaming apps, ranking 3rd in retention rankings. They also ranked 3rd in the IAP index, right after Facebook and Google. This means that users acquired through Apple Search ads are very likely to spend. On the other hand, for gaming apps, Apple Search ads ranked 6th by user retention rates ...

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How to Create Mintegral Ads for Apps and Games | Udonis

Posted: (52 years ago) Apr 21, 2021  · Want to learn how to create Mintegral ads for apps and games?. We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users.. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of your advertising strategy.

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12 Key Mobile Game Metrics That Developers MUST Track | …

Posted: (52 years ago) Apr 01, 2021  · A Silicon Valley analyst, Andrew Chen analyzed over 125 million mobile games and apps that had over 10,000 downloads on Google Play Store. Here’s what he found out: the average app loses 77% of its users in the first 3 days of the install; after a month, 90% of users stop using the app. after 3 months, 5% of users will continue using it.

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How to Advertise a Casual Mobile Game in 2021| Udonis

Posted: (52 years ago) Apr 15, 2021  · 3. Cross-Promote/Advertise Your Casual Mobile Game in Other Apps. If you have multiple games, it’s a smart idea to cross-promote. Here’s the thing. If a player likes one of your games, chances are they like your other game as well – especially if both of them fall in the casual category.

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What Are “Mobile Game Whales” & How To Find Them [GUIDE ...

Posted: (52 years ago) Apr 01, 2021  · The quality of free apps has also improved and the paid app monetization model just isn’t that attractive. Currently, less than 5% of apps in the Google Play Store are paid (App Brain). Paid apps are most often produced by well-known software companies that have a …

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Mobile Marketing Strategies: 10 Types to Master in 2021 ...

Posted: (52 years ago) Apr 29, 2021  · Other apps like Pinterest and even TikTok are heading in the same direction and trying to implement in-app purchase options. Although Instagram’s new shopping feature is still in beta testing, it sounds quite promising. Brands like Adidas have experienced a …

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Mobile User Acquisition - 7 Ways to Attract New Users | Udonis

Posted: (52 years ago) Feb 25, 2021  · With more than 3,1 million apps in the Google Play Store and over 2 million apps in the App Store, it’s difficult to get noticed. Your future users are waiting to discover you through the App Store, paid ads or even through friend recommendations. So we listed 7 ways to attract new users and grow your mobile user acquisition.

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How to Use Mobile App Influencer Marketing | Udonis

Posted: (52 years ago) Mar 18, 2021  · If your app’s target audience is 16-24 – TikTok is the place to go. Another thing that makes TikTok great for social media influencer marketing is constantly increasing user engagement. According to Izea, it hit a 1,533% increase from 2017 to 2019. …

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